Fashion designers’ double standards: what does “Size 8” mean?

Found this neat infographic in the NY Times. In subjective industries such as fashion and marketing – where money is made on distorting body image and measurements – we end up with this very un-scientific approach to what should be a “standard” size 8.

It gets confusing, though. Not only is there is a discrepancy between fashion houses, but between brands owned by the same companies:


Source: nytimes